The House of Lumen
A Private Membership Club & Boutique Event Venue in Austin, TX.
Wellness • Culture • Connection
Vision & Mission
Vision:
Become Austin's premier members-only destination for high-design wellness, culture, and community.
Mission:
Create curated experiences that inspire connection, creativity, and personal growth among Austin's entrepreneurs, innovators, and artists.
The Problem
Austin lacks intimate, elegant venues designed for meaningful connection and curated private events.
Existing clubs are crowded and impersonal, Airbnb is inconsistent and limited.
Innovators and wellness communities crave privacy, authenticity, and high-integrity spaces.
Our Solution
1
Transform a luxurious, historic Austin home into a private membership club.
2
Provide flexible event spaces, coworking, overnight stays, and intimate gatherings.
3
Curate programming for wellness leaders, innovators, artists, and entrepreneurs.
The Opportunity
Rapid market growth
Austin's wellness, hospitality, and event markets are among the fastest growing in the U.S. (Forbes, 2025)
High demand
Membership at comparable clubs like Soho House Austin capped with lengthy waitlists.
Emerging trends
Increased spending on wellness, retreats, and boutique experiences (10% CAGR industry growth).
Our Offerings
Exclusive Membership
Tiered access, member-only events, booking privileges.
Curated Events
Private wellness retreats, intimate dinners, brand activations.
Private Suites
Four luxurious spaces for overnight stays and private bookings.
Revenue Streams (Year 1 conservative estimates)
Memberships: 50 initial members (~$138k annually)
Room Rentals: Private rooms for coworking, photoshoots, sessions (~$319k annually)
Event Rentals: Private retreats, workshops, special events (~$247k annually)
Total Year 1 Revenue: ~$704,000
Property Highlights
4,524 sq ft Creole-style historic home
Central Austin location, commercially zoned
Pool, sauna, rooftop decks, private ADU, luxury amenities
Capacity: ~150 standing, ~70 seated
Competitive Advantage
Curated Community
Highly curated community and
exclusive membership
Flexible Space
Flexible space for coworking, overnight stays, intimate events
Historic Estate
Beautifully designed historic estate
in prime location
Dual-Mode Operations
Unique dual-mode operations
("White-Light" daytime coworking,
"Red-Light" evening/private bookings)
Financial Snapshot
$704,000
Year 1 Revenue
$115,000
Year 1 NOI
$1.15M
5-Year Revenue
$418,000
5-Year NOI
Lean operating expenses and strategic revenue diversification
The Team
Emily Rose, CEO & Founder
Award-winning entrepreneur and immersive experience architect with 12+ years building ventures at the intersection of culture, wellness, and executive leadership. With 13 years in the hospitality and service industry, Emily pairs creative vision with operational precision. Former strategic advisor to Fortune 500s and founder of Opulent Mischief, she brings a powerful network of innovators and creators to every endeavor.
Lita Vallis, Founding Partner & Community Lead
First investor and strategic partner. A cultural connector and events strategist with deep roots in Austin’s creative, wellness, and real estate scenes. Lita leads member engagement, experience curation, and community strategy.
Expert Advisory Board
A handpicked team of experts in hospitality operations, real estate, finance, wellness, and membership strategy
supporting the team with capital planning, growth strategy, and industry insight.
Investment Opportunity
Capital Raise
Raising $2.64M in outside capital
Structure
Preferred equity with attractive returns (mid-hold refinance plan)
Perks
Investors receive exclusive founder-circle membership perks
Next Steps
Book a private tour and detailed review
Reserve early investor positions and member privileges
Contact Emily Rose directly for further information
House of Lumen
is redefining how Austin gathers—where beauty meets depth, and community becomes culture.
Contact
Emily Rose
541.971.0200
emily@emilyrosecoaching.com